From Earth to Sky → Global Campaign
Set in the surreal landscapes of Cappadocia, Türkiye, From Earth to Sky celebrates the 15th anniversary of Les Benjamins, the Istanbul-based fashion label founded by Bünyamin Aydın.
Blending Anatolian heritage, 1970s rock influences, and a futuristic aesthetic, the collection reimagines the traditional fashion show as a monumental artistic performance, featuring three custom-built hot-air balloons floating above the ancient rock formations of Rose Valley.
Created in collaboration with Apple, the experience brings together fashion, technology, and cinema.
Designed on iPad Pro — Designer Bünyamin Aydın brought the entire collection to life using the iPad Pro and Apple Pencil Pro.
Shot on iPhone 18 Pro Max — Neels Castillon pushed cinematic boundaries by filming the entire runway show on the iPhone 18 Pro Max.
The creative journey began during a research trip to Cappadocia in early 2026. Inspired by the region’s native flowers, Aydın developed 33 looks using iPad Pro and Apple Pencil Pro.
Dreamed up by creative duo Katia Schutz and Stefan Foster at MAL, the concept reimagined the runway as a monumental psychedelic land-art installation. Designed on iPad in collaboration with Benji, the three custom hot-air balloons were engineered into fully operational aircraft, undergoing a year-long development and certification process to turn a bold creative vision into breathtaking reality.
As director, Neels Castillon was involved beyond the filmmaking process, collaborating on the runway design, staging, and choreography to create striking visual compositions and shape the performance around its cinematic potential. Filmed entirely on iPhone 18 Pro Max, the film combines custom-built drones, immersive aerial perspectives, cinematic slow motion, and experimental motion blur to create a dreamlike, psychedelic journey between earth and sky.
At the intersection of fashion, technology, and cultural heritage, From Earth to Sky celebrates the dialogue between tradition and innovation, transforming an ambitious creative vision into a unique cinematic experience.
directed by Neels Castillon
produced by Holly Wolfers
music – East Breeze by Okay Temiz
client – Apple
created by Les Benjamins
founder & creative director – Bünyamin Aydın
CMO – Gökçe Gürpınar
VP of studio – Sedef Sunay
agency TBWA\Media Arts Lab
global CCO – Brent Anderson
ECD – Tim Schoenmaeckers
ACD – Stefan Foster
ACD – Katia Schutz
creative director – Jacob Abernathy
agency producer – Ben Roberts
senior producer – Jeremy Muthana
motion design – Pat Dallawy
business lead – Jimi Saunders
business affairs – Haeun Kim
account director – Jacob Griffiths
production company – RSA Films
managing director – Josie Juneau
production manager – Lily Moore
cinematography – Romain Alary
FPV drone pilot – Josselin Cornil
aerial camera op – Brieuc Le Mercier
1st AD – Ed Bellamy
camera op – Elie Varraz
camera op – Uğur Evin
event company – UAEP
hot air balloon engineering – Pasha Balloons
service production – AZ Celtic Films
founder – Alex Sutherland
founder – Zeynep Sutherland
head of production – İnanç Telci
production manager – Ceyhun Kikiz
unit manager – Niyazi Telci
key assistant – Tolga Çağlar
production coordinator – Elvin Pinçe
production assistant – İrem Özturan
1st AD (local unit) – Beril Ateşoğlu
1st AC – Berkant Bucaklıoğlu
playback op – Can Yalçın
DIT – Eren Çukurova
local drone operator – Halil İbrahim Torun
gaffer – Hüseyin Nazım Sırlı
key grip – Abdullah Akılmak
grip best boy – Ozan Çapa
health & safety – Gülhan Kaya
post production – Coffee & TV
head of production – George Reid
ECD – Steve Waugh
VFX supervisor – Tom Harding
2D artist – Oliver Chenery
editor – Vincent Duluc-David
editor – Harry Mayes
color grading – Sylvain Canaux
assistant colorist – Norman Lemarié