A fresh and contemporary take on the iconic Alma bag, Louis Vuitton introduces the Alma BB in five new vibrant colors for spring. The bag is embellished with an embroidered jacquard Monogram strap to match, featuring Monogram flowers on one side and the Louis Vuitton logo on the other. The bag’s fresh details and unique strap in graphic color options pay tribute to the line’s playful DNA.

Brand: Louis Vuitton
Director: Steven Meisel X Benn Northover
Talents: Rianne Van Rompaey, Vittoria Ceretti, Sacha Quenby
DP: Romain Alary
Stylist: Carine Roitfeld
Hair: Duffy
Make Up: Pat McGrath
Manicure: Elsa Deslandes
Set Design: Mary Howard
Post-Production: Firm Studio