Romain Alary → Cinematographer

The Capucines: A Louis Vuitton Icon­ | LOUIS VUITTON

French actor and House Ambassador Léa Seydoux embodies the Capucines in a pure and stripped back setting. Photographed by Steven Meisel, the new campaign highlights the timeless elegance of the Capucines bag. Named after Louis Vuitton’s very first store which opened in 1854 on rue Neuve-des-Capucines in Paris, the bag blends tradition with innovation. Adorned with Signature LV initials, distinctive side rings and a structured silhouette, the bag is reinterpreted season after season. The Capucines is not simply a timeless handbag – it is a life-long companion.

Talent: Léa Seydoux
Director: Steven Meisel & Benn Northover
Director of Photography: Romain Alary
Creative direction: Jason Duzansky

Marie-Amélie Sauvé
Hair: Duffy
Make up: Pat McGarth
Set Design: Mary Howard
Post-Production: Firm Studio

Music: ‘The Garden ‘ performed by Blyth.
Written and produced by @jacknorthovermusic

North Six Productions
New Light Films

Rental: RVZ Paris