The Max Mara woman has come a long way in the 70 years since she first became not only the inspiration for the collection but its reason for being. From home front to highest office, the modern Max Mara woman is now a royalty in her own right. The AW21 advertising campaign is a celebration of the indomitable individualism that brought her here.

Photographed and directed by Steven Meisel who has been collaborating with Max Mara for more than 20 years, the campaign celebrates a range of ages and nationalities. Featuring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard and Malgosia Bela the casting is a reflection of the global family that is the Max Mara customer in our platinum jubilee.

Max Mara Fall Winter 2021 directed by Benn Northover
Brand: Max Mara
Talents: Malgosia, Mona, Steinberg, Amar & Jits
Director: Benn Northover
DP: Romain Alary
Styling : Carine Roitfeld
Make up: Pat McGrath
Hair: Olivier Schawalder
Post-production: Firm Studio