In Bloom is an artistic project initiated by Kaia Gerber, born from her desire to fully immerse herself in the world of dance and to explore the language of movement, the heart of Repetto’s DNA. Conceived from the beginning as a creative and artistic collaboration, this project took shape over several months through a dynamic of experimentation, dialogue, and shared exploration.
Guided by choreographer Fanny Sage, Kaia is commited for several months of training between Paris, New York and London, developing an intimate and inhabited gestural language. Movement is central in Repetto’s heritage and becomes here a tool of expression and revelation.
Written & Directed by Neels Castillon, the film is inspired by Pina Bausch’s universe, where the body becomes voice and movement becomes language. Shot on 16mm, it captures Kaia alone in the studio, embodying a figure in constant metamorphosis, guided by an invisible impulse : gradually, what was once restrained is released, leading to an emergence — in bloom.
More than a campaign, In Bloom is an unprecedented collaboration, revealing both the singularity of Kaia Gerber’s and Repetto’s ability to reinvent its own codes.
written & directed by Neels Castillon
choreography by Fanny Sage
cinematography — Romain Alary
flower artist — Garance du Nord
soundtrack — To Begin (Akira Kosemura Rework)
written and performed by Michael Price
published by Erased Tapes Music
music supervisor — Emily Appleton
client — Repetto
CEO — Charlotte Gaucher
marketing director — Elvire De Rouge
area manager — Appoline Quennehen
image consultant — Dorothée Blacher
1st AC — Emmanuelle Benayoun
2nd AC — Adrien Bernard
gaffer — Vincent Taberle
best boy — Arnaud Grison
hair artist — Walter Armano
make-up artist — Dariia Day
production company — Les Fils De
producer — Jean Pierre Gavini
line Producer — Louis Arnoux
Co-production — Ubiquity
producer — Clément Gaucher-Holmann
producer — Gautier Lacaille-Aranda
pa — Salomé Drach
editor — Neels Castillon
colorist — Sylvain Canaux
post-production — St Louis
sound design — Yann Rouquet
voice-over — Lori Bergeron
camera & lenses — RVZ
labo — Transperfect (Hiventy)
studio — Le Petit Oiseau Va Sortir